2021 NCPHA Spring Educational Virtual Conference

 Theme - 

Reading Between the Lines, Improving Equitable Messaging in Public Health

 Tuesday, May 18, 2021

9:00 am - 3:30 pm

 

Public health is the science of protecting and improving the health of people and their communities. Ultimately, public health emphasizes collaborative engagement and actions that directly affect social determinants of health to achieve positive health outcomes. Let’s communicate the message of equity by cultivating cross-sector partnerships to foster collective action.

 

5.5 CHES credits were offered for the conference. 

 

 

Featured Speakers

 

TODO

Gene Matthews, JD 

DIRECTOR, SOUTHEASTERN REGION, NETWORK FOR PH LAW
NORTH CAROLINA INSTITUTE FOR PUBLIC HEALTH
ADJUNCT PROFESSOR
HEALTH POLICY AND MANAGEMENT

Elizabeth Thomas, MPH
Community Engagement Coordinator, NCIPH 

 

Dawn Hunter, JD, MPH

Deputy Director with the Southeastern Region
of the Network for Public Health Law 

  Mark Dessauer

                                                                                    VICE PRESIDENT, LEARNING TEAM,
                                                                                             SPITFIRE STRATEGIES


                                       Kweli Rashied-Henry, DRPH(C), MPH                                  

 RACIAL EQUITY OFFICER,
DURHAM COUNTY HEALTH DEPARTMANT

  

 Image result for emily roland, NCHA

Emily Roland

SENIOR DIRECTOR, COMMUNITY HEALTH
NORTH CAROLINA HEALTHCARE FOUNDATION

 Presentations PDFs:

Becoming Better Messengers to Communicate Public Health & Skill-Building to Create More Equitable Messages (same slide deck)

Storytelling Without Harm:  Telling Strategic and Ethical Stories

Planting Seeds of Transformation:  Advancing Racial Equity in Local Government

Hospital and Community Collaborations:  Through the Pandemic & Beyond

 

Final Agenda

 

9:00 am    Welcome   Mike Zelek, NCPHA President


                 Keynote    Becoming Better Messengers to Communicate Public Health
                                   Gene Matthews, JD, Director, Southeastern Region, Network for PH Law, NC Institute for
                                   Public Health, Adjunct Professor, Health Policy and Management
                 

10:15 am   Break

 

10:30 am   Workshop   Skill-Building to Create More Equitable Messages Using the Foundational Moral   
                                      Values Framework
                                  
                                      Dawn Hunter, JD, MPH, JD, MPH, Deputy Director with the Southeastern Region of the Network
                                      for Public Health Law and Elizabeth Thomas, MPH, Community Engagement Coordinator, NCIPH at the UNC                                                                  Gillings School of Public Health

 

12:00 pm   Lunch        Storytelling Without Harm:  Telling Strategic and Ethical Stories
                                      Mark Dessauer, Vice President, Learning Team, Spitfire Strategies

     Objectives:

  • Describe the value and power of using stories to engage audiences in a strategic manner. 
  • Identify six different types of stories to use when engaging audiences.
  • Explain techniques for creating powerful stories, including both the process of telling stories and the content.
  • Understand the ethics of storytelling and how they can change the way they collect, create, and share stories in a manner that is respectful for the protagonist and community.
                           

1:00 pm     Break

 

1:15 pm     Presentation   Planting Seeds of Transformation: Advancing Racial Equity in Local Government
                                            Kweli Rashied-Henry, DRPH(C), MPH
                                            Racial Equity Officer, Durham County Health Department

2:15 pm     Break

 

2:30 pm     Presentation   Hospital & Community Collaborations Through the Pandemic & Beyond
                                           Emily Roland, North Carolina Healthcare Association (NCHA), Jamilla Pinder, Assistant Director Healthy Communities, Cone Health, Honey Estrada, Public Health Strategist, Catawba County Public Health, Milton Butterworth, Community Health, Pardee UNC Health

      Objectives:

  • Describe innovative ways hospitals have engaged with their public health & community partners in response to COVID-19
  • Share lessons learned for enhancing communication and collaboration between partners
  • Share how we hope to sustain this work as a Foundation (messaging, successes, challenges, opportunities, future work)

3:30 pm     Closing   Mike Zelek, NCPHA President

     

 No cancellations or refunds.  Substitutions are acceptable.